The Neighborhood Growth Platform for Home Services
Turn every completed job into your next Project.
Vicinara automatically identifies the right homes around your completed projects, launches personalized neighborhood campaigns, and tracks which campaigns turn into leads and appointments.
Built for high-value home-service businesses across the United States.
The missed opportunity
You already won the first house. Don't leave the neighborhood behind.
Home-service companies finish valuable projects every week and leave the surrounding streets untouched. That completed job is local credibility, visible proof and evidence that homeowners in that market buy your service.
- Local credibility
- A real customer nearby
- Visible proof of your work
- Neighborhood social proof
The growth loop
One completed project. A repeatable acquisition system.
Vicinara turns neighborhood expansion into an operating rhythm, not a one-off marketing campaign.
01
Complete great work.
You finish a project a homeowner is proud of. That work is already the strongest proof you have in that neighborhood.
02
Your project becomes local proof.
Add the completed project and a photo. Vicinara turns it into the centerpiece of a neighborhood campaign.
03
The right homes are identified.
Vicinara maps the properties around the project and selects the homes that match the work you just delivered.
04
A personalized campaign goes out.
Premium 6×9 First-Class postcards reference the real project nearby, printed and mailed for you.
05
Responses are attributed back.
QR scans, leads and appointments are tracked against the campaign so you know which neighborhoods respond.
What the homeowner receives
Personalized mail built from the project next door.
Each piece references your real completed project nearby, carries your brand, and includes a tracked QR code so every response is measurable.
- 6×9 premium format, First-Class delivery
- Project-based personalization for the surrounding streets
- Tracked QR code and response path
- Printing and postage included in every credit
Why the model works
Proximity is the advantage.
Local Proof
Outreach built on a real completed project a few streets away, not a generic offer.
Proximity
Homes around your job share housing stock, age and conditions, so the need is often the same.
Timing
Neighbors are most receptive while your crew, trucks and results are still visible on the street.
Attribution
Every campaign reports scans, leads and appointments, so expansion becomes measurable.
Campaign tracking
Know which neighborhoods answer.
Every campaign reports homes mailed, QR scans, leads and appointments so expansion decisions are based on evidence.
Campaigns
Sample interface
| Campaign | Project | Status | Mailed | Scans | Leads | Appts |
|---|---|---|---|---|---|---|
| Ridgeview Court | Roof replacement | Delivered | 40 | 9 | 3 | 2 |
| Harper Meadows | Window package | In production | 30 | 4 | 1 | 1 |
| Lakeside Terrace | Siding refresh | Delivered | 50 | 12 | 4 | 2 |
Illustrative interface and sample data. Not a performance claim.
Industries
Built for home-service companies with work worth seeing.
Vicinara is built for home-service companies whose completed projects create credibility with nearby homeowners. From exterior upgrades to outdoor transformations, every finished job can become the starting point for your next project.
Illustration
What is one additional job worth?
Home-service projects often carry thousands of dollars in value. The example below shows how the economics can work when one campaign produces a single additional job.
- Monthly platform and 50 postcards
- $349
- Example value of one completed project
- $9,500
- Example jobs won from a campaign
- 1
Illustration only. Figures are examples used to explain the economics of the model and are not a guarantee of results.
Pricing
One plan. Printing and postage included.
One plan
Vicinara
$349/month
50 Neighborhood Mail Credits every month
1 credit = 1 personalized 6×9 First-Class postcard mailed to a homeowner, printing and postage included.
- Vicinara platform access
- 50 mailed 6×9 First-Class postcards every month
- Printing included
- First-Class postage included
- Unlimited completed projects and campaigns
- Neighborhood property targeting
- Project-based personalization
- Campaign tracking and QR tracking
- Lead and appointment attribution
- Campaign reporting
- Guided onboarding
$299 setup fee Setup Fee Waived
Launch offer through December 31, 2026.
Your monthly plan
50 credits included
Project A
30 homes
Project B
20 homes
50 postcards
Want to mail another neighborhood? Add more credits whenever you need them.
Need more reach this month? Add mail whenever you need it.
FAQ
Straight answers.
The next neighborhood starts with the job you just finished.
See how Vicinara turns completed work into a repeatable neighborhood growth system.